You know they are. It's good press if they do. They'll just have to put it out there that he's the only one. I doubt they want more people sending them a bunch of bottle caps (essentially trash) to get free shit.
Of course it is because it's the first Fallout related thing in years. I'm going to wait until I get a new phone (next month) before I decide to get another game app. I'm still slinging a iPhone4 and it's on it's last leg in terms of how many apps I can have.